The Museum of London has launched a crowdfunding campaign to refashion the Pleasure Gardens, the popular period clothes display.
With the hashtag #RedressPleasure, the London museum is asking for donations in order to rotate the 18th and 19th century fashion collection due to the fragility of the fabrics.
The crowdfunding campaign is aiming to raise £10,000 and will allow the display of other pieces owned by the Museum of London’s Dress & Textiles Collection, which holds more than 23,000 items dating back to the 16th century.
Fashion curator Timothy Long is really excited about the campaign: “The Museum owns so many beautiful pieces that deserve to be displayed. Each day of November I intend to share some of these nuggets on our social media channels.”
The Pleasure Gardens is one of the most popular displays in the Museum, reproducing the 18th century Vauxhall Gardens, where Londoners used to go for outdoor entertainment.
“The display is beautiful, the only one I felt the need to photograph today. It brings you back in time”, teacher Augustina Chukwurah, 52 said. “I hope they will maintain its spirit when they will change the clothes.”
Together with Textile Conservator Melina Plottu, Long is very active on social media and he is trying to get the public involved in the creative process of selecting and restoring historical clothes and developing the new storyline for the display.
Donations through the Art Happens crowdfunding platform are matched with progressive rewards, from an online mention (£5) to a £995 VIP experience. The campaign will run until Monday 4 December 2017.
The Museum of London is located at the London Wall and entrance is free, everyday, from 10am to 6pm.
Photo by Elliott Brown / CC BY